With the advent of e-commerce, today’s retail landscape is unrecognizable from what it was in the pre-internet era. Businesses must focus on multiple sales channels (in-store, phone, online) in the modern age, and also maintain a strong social media presence as well as monitor review sites such as yelp and more.

In addition, retailers have to ensure that their supply chain is efficient, cost effective and makes use of the latest performance measurement technologies. In the age of online price comparisons and 1-day delivery options via Amazon.com and other online retailers, the modern customer has extremely high expectations regarding price, quality and service.